Define the brief
Agree users, priorities, scope and decision-makers before drawing the first plan.
Hospitality
Hotels, clubs and guest environments with a distinct sense of place and effortless service flow.
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Hotels and clubs are experienced as a sequence: approach, welcome, gathering, retreat and return. We connect that guest journey to the operator’s service model, including housekeeping, luggage, staff movement and maintenance. Materials and lighting should feel distinctive on arrival and remain comfortable after a long stay.
Agree users, priorities, scope and decision-makers before drawing the first plan.
Compare circulation and spatial options against existing conditions and the operating brief.
Coordinate materials, lighting, joinery and specialist interfaces with the approved direction.
Align procurement, site responsibilities and inspections with the agreed programme.
Bring available plans, photographs, an approximate area and your intended use to the first conversation. We review the building’s conditions and the decisions that influence scope, investment and timing. The brief can evolve, but responsibilities and approval points should stay clear.
For an occupied property, access and continuity need particular attention. For a new fit-out, the starting shell and technical systems shape the work. A written scope separates design, construction, furniture and specialist packages so you can compare proposals on the same basis.
The scope can include both. We establish a shared material and lighting language, then adapt it to different needs: a sociable lobby, a restful room, an intuitive corridor or a flexible event space. The proposal identifies precisely which areas are included.
The scope can cover guest journey; lobby and lounge planning; room concepts; ff&e schedules; operator coordination; public and private zoning. We select and define the relevant deliverables in the proposal, including consultant interfaces and any exclusions. This allows you to compare the service against your actual brief.
Important factors include room mix, furniture specifications and operator requirements. Area alone is not enough to establish a reliable figure. We separate design deliverables, construction and procurement allowances, and review changes before they become site instructions.
Confirm room mix, furniture specifications and operator requirements alongside the project brief. These decisions influence coordination and lead times. Review the existing space, agree who signs off the design and identify any specialist input before a final completion date is committed.
IDEAS / PRACTICAL PERSPECTIVES
Tell us where, what and why. We will help define the next step.
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