Chow Tai Fook Flagship

The project, in detail

Location

Hong Kong, China

Sector

Retail

Presentation

Selected project

Spaces

4

A premium jewellery flagship layers ceremony, display and private service into a confident customer experience.

Read the project through its spatial sequence: arrival, shared areas and more private settings. The gallery keeps these spaces together so the relationship between material, light and movement remains visible.

Planning something in this sector?

A successful store expresses the brand while making products easy to understand. We map the threshold, first view, browsing sequence and consultation moment before developing fixtures and lighting. Flagship environments need memorable spatial gestures; smaller stores need equally careful attention to display density, storage and service.